Keep it podcast sponsors11/26/2023 The window of opportunity is a split-second before people scroll on past or leave the room to make more popcorn. This form of advertising cuts through the clutter you usually deal with on other mediums like social media or TV. So, if you’re advertising on podcasts, your brand has an opportunity to engage your ideal customer in a one-to-one conversation. As a result, podcast listeners are more open to purchasing from the brands they hear advertising on podcasts.ĩ2% of people listen to podcasts when they’re alone. These listeners trust their hosts to only feature, recommend, or suggest genuine, helpful products and services to them. respondents aged 18 to 49, two-thirds of listeners admit they have researched a product or service, or even made a purchase after hearing about something in a podcast episode. Podcasts drive product awareness, interest, and salesĦ9% of podcast listeners said they became aware of a new product or service from podcasts. Unlike other mediums, podcasting has high ad engagement, as listeners are more interested in hearing the ads and less likely to skip past them. Listeners are more receptive to podcast adsĤ0% of listeners find podcast ads less intrusive than other types of ads. About 47% of listeners said they listen to podcasts within 24 hours after they download them. population over the age of 12-are now weekly podcast listeners. Here are three benefits of advertising on podcasts: Podcasts have engaged audiencesĪccording to The Infinite Dial, approximately 80 million Americans-28% of the U.S.
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